Thought Leadership and Social Media in the Workplace

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Dates: 10/10/2011, 11:30 AM - 01:00 PM MST
Location: Courtyard by Marriott, 5151 Journal Center Blvd., Albuquerque, NM 87109
Type: Meeting

Thought Leadership and Social Media in the Workplace

In many ways, construction is a relationship-driven business, and at the root of every great relationship is trust.  No single person can know everything about construction, so we need trustworthy experts we can turn to who can help us achieve our goals. Thought Leadership is a strategy based on the idea that you can be your clients’ preferred expert – a person they trust, and whom they think of first when they have a question, or a new project.
Thought Leadership is a strategy that builds on what you know, regardless of how much (or how little) you have to spend on marketing. It’s also a familiar, comfortable way to approach marketing and branding yourself and your company if you’re an experienced construction professional (and a CSI member).

In this session, we’ll discuss what Thought Leadership is and how to take this approach in your work.  We’ll look at examples of Thought Leadership in social media, and in the CSI Albuquerque Chapter.

  • Understand what Thought Leadership is
  • Understand inbound vs. outbound marketing
  • Learn how to position yourself as a Thought Leader, and the principles you should adopt
  • Identify skills you already have as a construction professional that you can bring to social media

Joy Davis, CSI, CCPR, is CSI’s Communications & Web Community Manager, and a member of CSI Albuquerque. Described as the “publisher” of CSI’s national web presence, she is responsible for what appears on all of CSI’s websites, and also manages CSI's Twitter (, Facebook ( and LinkedIn profiles. She is passionate about helping the construction community use social media and the web to improve construction communication. As part of CSI’s Marketing Team, she has been using Thought Leadership to focus the Institute’s marketing in order to grow CSI.


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